Creative Architecture Agency

Designing Creativity
from the Ground Up

Founded by Masanori Iemura /
Founder, Producer & Creative Architect

1

Live Agent Company

Venue sourcing, booking, budgeting, and live operations.

2

Artist & Talent Management Company

Artist, talent, athlete, and creator management and development.

3

Strategy & Production Company

Project design, business development, alliance strategy, and production leadership.

4

Merchandise & Brand Company

Merchandise planning, production, and brand development.

What is an Entertainment Architect?

Live entertainment is a world where many elements intertwine —
venues, people, experience, value, emotion, and budget.

In Japan in particular, long-standing practices, unspoken rules, and unique cultural norms often overlap,
making what should be simple become increasingly complex.

A single misjudgment can cause everything to fall out of sync,
leaving nothing but excessive costs behind.

An Entertainment Architect organizes this complexity,
clarifies priorities, and connects fragmented elements into one cohesive design from the very beginning.

The role is to shape experiences that connect people,
into a simple and efficient form, free from unnecessary waste.

Above all, what matters most is sharing a unified vision of the whole.
Performers, supporting staff, and everyone involved see the same picture,
so that everything comes together and connects to the guest as one seamless experience.

エンタメのアーキテクト(設計者)とは

ライブを中心としたエンターテインメントは、
場所、人、体験、価値、想い、予算――
さまざまな要素が複雑に絡み合う世界。

特に日本では、長年の慣習や暗黙のルール、独自の文化が重なり、
本来シンプルであるべきものが、より複雑になりやすい。

ひとつ判断を誤れば、すべてが噛み合わず、
コストだけが残ることもある。

エンタメのアーキテクトは、
その複雑さと構造を整理し、優先順位を明確にしながら、
バラバラになりがちな要素を、最初からひとつにつなげて設計する。

人と人をつなぐ体験を、
シンプルで無駄のない形にする役割。

そして何より大切なのは、全体の世界観を共有すること。
演じる人、支えるスタッフ、すべての人が同じ景色を見て、
そのすべてがゲストへと、ひとつの体験としてつながる場をつくること。

Contact us

Please contact us via the inquiry form.